Xtend CNA - Changed Number Announcement Device

Note: This study was conducted during mid 2005.

The company is a small event management organisation based in Cochin. At present, the company has one landline and four mobile phones. The landline is connected to a 104 EPABX system.

The company had subscribed to a new provider's fixed landline five months back. During installation, since the EPABX trunk line was full, the new provider's fixed line was directly terminated at the accountant’s desk. The company never disconnects the old landline and the new provider's line is never publicised.

Current Scenario

Billing Month	Old Provider Bill	New Provider Bill
December	2264.00	682.00
November		1000.00
October	2949.00	1575.00
September		1300.00
Total (in Rupees)	5213.00	4557.00

For the four months from September to December 2005, old provider had a total billed amount of Rs. 5213/- and new provider had a total billed amount of Rs. 4557/-.

Ideal Scenario

Billing Month	Old Provider Bill	New Provider Bill
December	200.00	2446.00
November		1000.00
October	200.00	4024.00
September		1300.00
Total (in Rupees)	400.00	8770.00

When Xtend CNA is used, the old provider lines can be made incoming only as no outgoing calls are possible through this line. Also all incoming and outgoing calls that went through old provider now proceed via new provider. This means that the revenue for new provider nearly doubles as a result of customer switchover.

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